why starting a new organization?

We initially searched for existing car sharing organizations to join. But all of them were too expensive to our opinion. We also looked at products for sharing shared cars and we find these generally also too expensive.

It seems that the market for shared (electric) cars is primarily a market for lease cars. And that is not in line with the average car driver in the Iris neighbourhood.
With Iris Elektrick we focus on sharing used cars. So we are not reinventing the wheel. We are looking for a new wheel, and that includes a new organization.